A NEW PERFORMANCE CENTER FOR ASHEVILLE
Asheville is the largest city in Western North Carolina, renowned as a welcoming and vibrant artistic community, in a region long celebrated for its strong arts and cultural traditions. Audience and artist interests range from classical to country, drama to digital media, and ballet to bluegrass
Surprisingly, though, Asheville lacks a modern performing arts facility. Community leaders and public officials recognize this need and are coming together behind a shared mission:
To build a state-of-the-art Performance Center to serve all of Western North Carolina in order to enhance the unique culture and quality of life of our community.

The new Performance Center will bring a wider range of entertainment options to area families, as well as the region’s important tourist audiences, including the best of Broadway touring shows; will help local groups and individual artists take their work to the next level of excellence; and will attract the best performers from around the globe to Asheville.
By incorporating the latest technology, the center will also create new business opportunities to support TV, film and multi-media productions. Designed with digital transmission as a key goal of the building program, all areas of the complex will be fully-wired for next generation Internet. The multipurpose hall will offer recording capabilities to support broadcast programming and recording events in live HD.
We have secured the ideal site in downtown Asheville, a highly qualified team of architects and designers, and enthusiastic supporters across the region. Together, we will create a plan that responds to our audiences and artists, respects the surrounding architecture, supports local economic development objectives, and sustains the environment.